From August 2026, the new EU Packaging Regulation (PPWR) will come into full force. Find out what German companies must do now to become compliant in good time and avoid heavy fines and market exclusions.
The new EU Packaging and Packaging Waste Regulation (PPWR) will be fully applicable from August 12, 2026. Unlike the previous Packaging Directive, it is directly binding and leaves no room for national interpretation. In practice, this means uniform, legally enforceable requirements for all packaging across the EU.
Germany is particularly affected: With more than 3.3 million tons of plastic packaging waste per year, it ranks first in the EU. As a result, German FMCG, e-commerce, and manufacturing companies face major changes in how they manage packaging.
The transition period is only 18 months - far too short according to experts. Companies must adapt their packaging design, supply chains, and documentation processes to avoid fines, product bans, and rising compliance costs. For context: a violation of the current VerpackG can already lead to penalties of up to €200,000 per infringement.
Those who act early gain a competitive edge. Large corporations have already begun securing recycled and alternative materials for the long term.
The PPWR entered into force on February 11, 2025. After an 18-month transition period, it will apply in full from August 12, 2026. From this date, companies in Germany must meet the core requirements for packaging design and composition and provide the necessary declarations of conformity.
In Germany, violations of the Packaging Act can result in fines of up to €200,000 per case. Sales bans and exclusion from major online marketplaces are additional risks. Lack of compliance can also lead to higher long-term costs and loss of market share.
Yes. The PPWR applies to all companies placing packaging on the EU market - regardless of size. Smaller businesses may, however, be at a disadvantage, as larger corporations can secure recyclates and alternative materials earlier and more easily.
The PPWR is a directly applicable EU regulation, ensuring harmonized rules across all Member States. By contrast, the previous directive allowed national flexibility in implementation. The PPWR eliminates these differences and requires declarations of conformity for every packaging type.
Digital tools can automate compliance monitoring, reduce manual workload, and provide long-term efficiency gains. They enable centralized data management and standardized workflows, essential for structured and reliable PPWR compliance.
The PPWR is more than just another regulation, it marks a turning point in sustainable packaging management. Companies that prepare early reduce risk and strengthen their competitive position.
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