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10 most common mistakes companies make when preparing for PPWR

The PPWR introduces complex challenges for companies: detailed requirements, ongoing updates and strict documentation rules. Teams that prepare early and systematically reduce risks, speed up decision-making and gain full transparency across their packaging portfolio.

These are the ten mistakes we see most often in practice:

1. No complete overview of the packaging portfolio

Without a unified article master and centralised specifications, PPWR risks cannot be identified, prioritised or managed effectively.

2. Packaging data stored in silos

Materials, layer structures or recycled content are scattered across Excel sheets and email threads. Reliable recycling and fee assessments require a complete, consistent data foundation.

3. Relying on Excel instead of digital packaging management

Manual data maintenance does not scale. Automated data quality checks, integrated PPWR validation and audit-ready documentation are now essential.

4. Missing or incomplete compliance documentation

From 2026, technical documentation and declarations of conformity become mandatory. Outdated or missing files significantly increase audit and compliance risks.

5. Recycling performance assessed “by feeling”

Gut-based decisions are no longer enough. The PPWR requires article-level, evidence-based recyclability assessments.

6. No economic scenario modelling

Material switches affect costs, CO₂ and EPR fees. Without scenario simulations, companies risk costly missteps.

7. Suppliers involved too late

Ad-hoc email requests lead to long response times and data gaps. Standardised workflows dramatically speed up data collection.

8. Unclear roles across procurement, engineering & sustainability

PPWR-related decisions require cross-functional alignment. Missing governance leads to bottlenecks and friction.

9. Focus on labels instead of underlying data

QR codes and symbols only work if the data behind them is complete, correct and version-controlled.

10. Treating PPWR as a one-off project

Regulations and market expectations evolve continuously. Static setups become outdated quickly.

How to avoid these mistakes for good

The key is professional digital packaging management: structured master data, automated supplier input, integrated recyclability and EPR assessments, and centralised documentation. This creates the foundation for safe, efficient and future-proof PPWR compliance.

Experience how Packa transforms your PPWR preparation

See for yourself how Packa enables data-driven compliance, automated supplier data collection and complete packaging transparency, faster, safer and fully scalable.

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